Social Media Influencer 2024. • the global social commerce market was worth $727.63 billion in 2022 and is expected to grow 31.6% annually through 2030. In the age of network fragmentation, influencers should be an essential part of every marketer’s playbook.

As social media feeds have become key battlegrounds in the race for the white house, democrats are deploying a fleet of influencers to try to. So what is so appealing about gen z influencers?